Too many times we put our minds in the wrong place when it comes to building and growing our business. We try to create the perfect product, then search out clients based on what we’ve made. Or we try to find someone just like us to lead and build our business. When you want to create a business you need to find out what your future clients want and need. Then you need to learn the lingo of the industry, and what are the key terms that really sell to customers. If you go in there with a cliche sales pitch or using terms that aren’t relevant to that market you’re going to look like you don’t know what you are doing. After you get clientele and your product’s moving, it’s time to expand. When you’re hiring employees and leaders of your company, make sure they are great at what you aren’t. Bring in people who excel in what you lack, then you can focus on what you are good at. Don’t be afraid to trust others and let them have their own creative freedom. Finally, to stay successful you can’t become complacent. You need to be willing to take risks, keep moving forward. If you stand still and continue to do things just as you always have, you’re going to be left behind - because the world is always changing and evolving. You have to be willing to adapt with it. On this episode of the Creative Warriors podcast we are joined by Beate Chelette. Beate is a true rags to riches story, who started out in the photography business of Germany. She ended up moving to the US with nothing, built a successful business, lost it all, and then went on to build an even greater one. She ended up selling her business to Bill Gates for millions of dollars, and has since dedicated her life to helping spread her knowledge on the the formula of success. Download this episode today to hear her insights, and the step by step details of the phases your business needs to go through in order to be successful. THE CALM AND COLLECTED WARRIOR “It’s better to drown in an ocean versus drowning in a puddle - and we will NOT be drowning in a puddle.” - Beate Chelette  Highlights - You have to take serious risks, and stick with it. There is a logic to Growth Architecture. The quality of work is only about 20% of your business. You shouldn’t find a product then try to sell it, find out what consumers want then give it to them. Don’t be afraid to shift from a solopreneur to a business leader. Most people get stuck in the lingo and don’t know how to pitch their product. Stress the outcome of your product, not the features or how good it is. So many business owners try to find mini versions of themselves instead of someone who has different strengths. The bohemian lifestyle only looks good on TV. Schedule everything in your calendar. Guest Contact - Beate’s Website Beate’s Twitter Beate's Book The Women's Code presents: Happy Woman Happy World Beate's Giveaway How to Find Your Airtight Avatar  Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn