Branding is something that confuses people. When they hear the world they think pretty colors and pictures, catchy slogans and jingles, or large marketing departments and resources a solopreneur couldn’t afford. When it comes down to it, branding really is one of the most important things you can do for your business - and you don’t need a big budget for it. The branding of yesteryear, with catchy slogans that sound like something from a nursery rhyme, repel customers more than it attracts them. Today, branding is about starting with YOU. Starting with what YOU provide for the customer. Once you have a grasp on that, you want to use lingo that your ideal customer would understand and be attracted to. Your branding will repel some people, and that’s great. You want to push away people who aren’t your ideal customer and magnetize those that are a perfect fit for your business. Branding in business, especially small business, is no longer about having a one size fits all, catch as many fish as you can brand. You want to find the clients that are willing to spend more for your expertise, harness in that small group, and not waste your time with people that aren’t the right fit. On this episode of Creative Warriors I bring you a very special guest that is a bad-ass branding guru, Pia Silva. Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. On top of all of that, she’s a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit. Download this episode today to learn how you can develop bad ass branding for your business. UNIVERSAL WARRIOR    “Own it in a deep and all encompassing way.” - Pia Silva  My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Highlights - You start finding your ideal customer through who you are. Badass branding attracts your ideal customer and repels everyone else. Tagline and slogans are outdated. People want to pay top dollar for a high-level expert. Know what it is you love to do the most, and what is the most profitable. Analyze your opportunity costs. Experts sell results and take control of a project. Guest Contact - Pia’s Website Pia's Twitter Pia's Book Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit Pia's Brandshrink Giveaway! Worstofall Design Mentions- 17hats  Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn