Most of us have something that we’re really into. Maybe it’s a band, a sports team, or Harry Potter. Whatever it is, most of us can say we’re big fans of something and that we enjoy sharing in that community. But we often think of fandom as a surface level experience. In reality what we’re experiencing is a human bonding through a shared experience. And these days fandom can be found in so much more than sports or entertainment. Customers are hungry for human connection. Because of this, businesses and entrepreneurs are going back to the basics of building, connecting with, and honoring their fans. Some might even believe that nowadays cultivating relationships with their fans is more important than making sales.  To dive deeper into the power of fandom I welcome back to the show my buddy, David Scott Meerman.  David is an internationally acclaimed marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books. He is best known for his book “The New Rules of Marketing and PR,” a perennial seller for over a decade. His latest book “Fanocracy: Turning Customers into Fans and Fans into Customers” is available now.  Download this episode now to discover how your business can nurture its truest fans.   THE OWN MUSIC WARRIOR  “You live a better life when you're passionate about something." - David Meerman Scott Highlights - Fandom is no longer for sports and entertainment. People can become fans of their insurance companies or any business they use.  Getting into physical proximity with your customers can help connect with them and build relationships.  Selfies can help build emotional bonds by creating virtual proximity with developing fans.  Let go of your creations. Give your fans the freedom to do what they will with your work.  Passion is infectious. People want to work with passionate people.  If you want to build fans, letting people talk about you is the first step.  Be smart with your long term model. The idea is to develop sustainability through a passionate fan base. Guest Contact - David's Website David's Twitter David's Instagram David's Vimeo David's Book: Fanocracy: Turning Fans into Customers and Customers into Fans Learn more about Fanocracy Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn