Common business advice is to work ON your business more than IN it. Great advice for making sure you don't get caught up in daily tasks. However, better advice is to work OUTSIDE your business more than ON it. The best thing you can do for your business is to take a look at your business from a different perspective. Especially from the perspective of a consultant from outside your industry and from the perspective of your ideal customers to understand what they need to see, hear and feel to choose your business. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.comand share your feelings and continue the conversation. Contact Jeffrey - Website Services and Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn Sponsor- RSM Marketing Guide- 7 Tips to Get 10X More Leads From Your Website