How To Create A LinkedIn Profile That Consistently Brings New Business To Your Pipeline   Many salespeople create a LinkedIn profile to bring in new business but are they creating a profile that is attractive to a potential buyer? Felipe Lodi is a returning guest and he’s back to teach salespeople how they can create a LinkedIn profile to bring in new business. Felipe is based in Ireland and he is helping other expatriates like himself to establish themselves in Europe. By teaching them the social skills needed and building their LinkedIn accounts, he’s helping them market their abilities and attract opportunities. He launched his book, Advanced LinkedIn, last year based on hundreds of workshops he’s done within the public and private sectors throughout Ireland.  Common Mistakes Salespeople Make on LinkedIn  There are many common mistakes made on LinkedIn. Once you know what they are, they can be avoided. The most common mistake is the failure to use headlines creatively.  The headline is 120 characters long and can be found underneath your profile picture. Most people just list their titles with a brief job description. Doing this is a waste of characters. The tagline stays visible and can be used to make a value proposition. As an alternative to your job title, create a sentence that shares your why, how you do what you do, or what you sell.  Another common mistake is that people don’t utilize their Summary or About Me sections effectively.  These areas give you a whopping 5,000 characters to really make a statement. Typical content:  Creating bullet points Providing your contact number and email address A better alternative:  Reasons why you’re doing what you’re doing  Tell people why you are the right person for them  Your profile is where you talk about yourself. When you go outside your profile and start engaging with people and creating content for others, talk about your prospects and how you’re going to solve their problems.    Creating your LinkedIn profile It’s not necessary to spend money on LinkedIn to make money. Use LinkedIn because of its organic reach instead.  There are three ways to enhance your account:    Optimize Your Profile To better ensure people will get to the information about you you want them to see, make sure your LinkedIn profile is visually appealing. Many people mistakenly view LinkedIn as a community board where someone can look for a job and get hired.  Instead, approach this platform as an opportunity for you to engage potential employers, collaborators, and colleagues in a way that opportunities can present themselves through these relationships.  Don’t open a LinkedIn account to just looking for employment, but seek ways for you to find opportunities.#LinkedInSales If you are in sales, start believing that LinkedIn is your sales platform. It’s the best place to reach out to C level executives because you have direct access. There are no gatekeepers on LinkedIn and salespeople can use this accessibility to their advantage.   It’s important to make your profile visually appealing. People will judge images before they read any information. Have an avatar and profile picture that looks professional. When Felipe changed his profile picture to an image of him holding a mic, the invitations for speaking engagements began to grow. People believed he had the ability to speak because of the image of him already doing the job. Use your photo to tell people what you do without them ever having to go to your profile.  The people who invited Felipe to speak were the people who already had him on their radar because they already had a relationship through previous engagements on LinkedIn. Every little detail counts - the picture, the tagline, and the summary need to support the story you want to tell and what you want potential clients to know.    Start Creating Content Unlike Facebook and Instagram, LinkedIn’s algorithm doesn’t downgrade content that looks like an advertisement. You can take ad