Welcome to episode #663 of Six Pixels of Separation.  Here it is: Six Pixels of Separation - Episode #663 - Host: Mitch Joel. One of the most prolific and fascinating business professionals in the area of better brand storytelling and marketing is Bernadette Jiwa. She is a veritable force of nature who creates frequent and compelling prose that are sprinkled with optimism and wisdom. Last September she was on the show to discuss her book, Story Driven – You Don’t Need To Compete When You Know Who You Are, and she’s back with a brand new book called, The Right Story - A Brief Guide to Changing The World. I consider her to be a true business philosopher, because Bernadette delivers the goods. When she not writing books and publishing articles, Bernadette helps companies of all sizes to build a brand to be proud of. Bernadette has a whole bunch of business books that you must read: Hunch, Meaningful, Marketing: A Love Story, Fortune Cookie Principle, Difference and Make Your Idea Matter. It is a thrill to have her back on the show to discuss her latest, The Right Story. Enjoy the conversation…. Running time: 52:02. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Bernadette Jiwa. The Right Story - A Brief Guide to Changing The World. Story Driven – You Don’t Need To Compete When You Know Who You Are. Hunch. Meaningful. Marketing: A Love Story. Fortune Cookie Principle,. Difference. Make Your Idea Matter. Follow Bernadette on Twitter. This week's music: David Usher 'St. Lawrence River'.