Are you an agency owner or an entrepreneur who wants to take your business to the next level? Do you want to learn how to grow your revenue, profit, and impact in the world? Have you found yourself chasing only the money and feeling dissatisfied later? Today’s guest grew her agency from zero to seven figures in just two years, while also making a positive impact in the world through her social responsibility initiatives. She has transitioned from being a consultant to being a leader and aligned her business with her personal goals and values, and has used her agency as a platform to create social change and help others. Natalie Hogg is the founder and CEO of Method Q, a marketing agency that offers a unique combination of services, including traditional marketing, talent placement, and fractional CMO work. Under her leadership, Method Q has achieved remarkable growth, evolving into a seven-figure enterprise within just two years of its inception. She reveals how she started her agency with a vision and a press release and explains how she faced and overcame the challenges of scaling her business. In this episode, we’ll discuss: A press release setting a clear vision. Allowing room for solutions to emerge. The key to building a scalable business.  Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Gusto: Running payroll and benefits is hard. Especially when you’re a small business. Gusto is a tool that helps make payroll, benefits, and HR easy for small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. For a limited time, Gusto is offering a deal to Smart Agency Master Class listeners. Check out Gusto.com/agency for 3 months FREE once you run your first payroll with them. Making the Best Out of an Unexpected Layoff Natalie's journey into the world of marketing and agency ownership is marked by a blend of strategic foresight and a deep understanding of the digital landscape. Her career began in the bustling world of digital marketing, where she was getting ahead until an unexpected layoff derailed how she’d seen her path thus far.  The idea of starting her own business had been in her mind as something she’d do further down the line. However, this shift made her question “Why not now? Why should I have to wait years until I’m more experienced?” She found a gap in the market, with many companies laying off their marketing and sales teams and later falling behind in reaching their goals. This is where she comes in to help them figure out who to hire. It all started as consultancy work, but soon evolved into a growing team and officially having her own agency. One of her signature services is fractional CMO work, where she acts as a part-time chief marketing officer for her clients, providing them with strategic guidance and direction. This service has positioned Method Q as a trailblazer in the marketing world, offering a novel and valuable solution that sets them apart from their competitors. With every success she tries to give back by taking on non-profit clients and she herself is on the board of StandUp for Kids, helping youth at risk of homelessness. How a Clear Vision Will Take You All the Way to Success Natalie’s vision for the agency started with a press release she wrote in 2020 about her future and her retirement. Everything she wrote there became a reality, even faster than she could have expected. Growing an agency is a very complex endeavor that will have many ups and downs. For her part, Natalie has been able to pull through the hard times and not let fears of failure get to her. In fact, she says she’d never go back now that she’s had her taste of entrepreneurship. Her success is the proof that having a clear idea of where you’re going makes it much easier to take full advantage of the little uptick moments that get you to the next level. Feedback Over Firefighting: Allowing Room for Solutions to Emerge With