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Supercharged Agency Growth Over 250% with an Effective Hiring Structure with Samir Balwani | Ep #632

Supercharged Agency Growth Over 250% with an Effective Hiring Structure with Samir Balwani | Ep #632

FromSmart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


Supercharged Agency Growth Over 250% with an Effective Hiring Structure with Samir Balwani | Ep #632

FromSmart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

ratings:
Length:
26 minutes
Released:
Oct 1, 2023
Format:
Podcast episode

Description

Have you hit a growth ceiling? Looking to supercharge your agency growth? Eager to learn from someone who grew over 250% in three years? In this episode, our guest shares his against-all-odds journey of growing his agency by over 250% for the past three years. He pulls back the curtain on how investing in personal growth, seeking support, and building a senior leadership dream team helped propel this growth. From perfecting their hiring structure to clearly defining each new role, you’ll learn their step-by-step blueprint for scaling successfully. He also stresses the importance of investing in communities, coaches, and your own development as an agency leader. Discover how to get urgent insights on shattering growth barriers from someone who’s been in the scaling trenches. It’s time to spark your agency's growth story. Samir Balwani is the founder of QRY, a paid media agency specializing in helping e-commerce brands grow predictably and profitably. They help clients with paid search, social media, and whatever they may need to buy. Check out Samir's previous interview, where he talks about employee happiness and productivity. In this episode, we’ll discuss: Navigating rapid agency growth. Setting up an effective hiring process to supercharge your agency growth. How a supportive community can expand your business mindset.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources Would you like to create a magnetic agency? Today's episode of the Smart Agency Masterclass is brought to you by the Agency Mastery Attract Masterclass, a free video training series where you'll learn how to build a better agency by becoming an authority in your niche and mastering the art of client attraction. Check it out at AgencyMastery360.com/attract.   Mixing Agency and Startup Mindsets Samir had the luxury of working on the agency side as well as the startup side at a large enterprise. This is why he places himself in between “accidental agency owner” and carefully planning this move to own an agency. Working at American Express, he realized the top brands had figured out the best results come from hiring true subject-matter experts. A creative agency would focus on making the most beautiful brand product; On the other hand, a media buying agency would focus more on numbers and performance scores. That interplay ultimately leads to the best results. This is why he advises clients against hiring a full-service agency. “You really want that back and forth to get the best results for your business,” he says. This is what he set out to do for mid-size businesses. He didn’t realize at the time he would end up creating an agency. However, the second he realized the business he was building, he focused on creating a ten-year plan for success. In this sense, his client-side experience with agencies was very useful in helping him set up his own agency for success. Very early on he started structuring a senior and leadership team, investing in sales and marketing, focusing on a niche, and all elements he knew were key to reaching his goals. How a Clear Long-Term Plan Helps Supercharge Agency Growth Thinking in the long term is a key part of actually reaching your goals. It means you’ve sat down to consider what you want in 10 years or 20 years' time. This focus helped Samir clarify the agency’s mission and vision and the next steps for that to become a reality. With a success plan already in place early on, Samir had the tools to identify the next stage the agency was moving towards and what he would need to do to push his agency through the next goal. This involved careful thought around hiring his senior team, which he knew would free him up to focus on agency marketing like content creation and podcast interviews. Growing Pains at Warp Speed: Navigating 250% Agency Expansion Growing 250% in just three years may sound scary for most. Fortunately, Samir had no idea what was about to hit him when it all started. He and his
Released:
Oct 1, 2023
Format:
Podcast episode

Titles in the series (100)

Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 years old, and have reached more than a half million listeners in 42 countries.