Offering a unique customer service experience is a sure way to stand out from all the competition out there. With people focusing so heavily on technology and automation, customers are many times left to fend for themselves when a problem arises. When it comes to urgent matters, they crave having a human to reach out to and have experienced guidance to solve their problem. Today's guest realized this need and has worked to build an agency with a 'Yes' mentality. For him, being a service company comes first and is one of the top reasons why clients choose his agency. Tune in to learn why his vision was to offer that yes mentality and customer-centric approach. Jeff Hastedt is the managing director and co-founder of Brkthru, a service company that helps companies harness the selling power of digital advertising. They focus on providing immediate assistance and handling media execution for brands and agencies. Most notably, they believe in “starting with a yes" and accommodating any size campaign, last-minute needs, fixed budgets, unique audiences, and tough challenges. In this episode, we’ll discuss: Building a service company with a yes mentality. The importance of centering relationships in sales. How his staff training became an important element of company culture.   Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Gusto: Running payroll and benefits is hard. Especially when you’re a small business. Gusto is a tool that helps make payroll, benefits, and HR easy for small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. For a limited time, Gusto is offering a deal to Smart Agency Master Class listeners. Check out Gusto.com/agency for 3-months FREE once you run your first payroll with them. Podcast Takeover!! Get to know your Smart Agency Guest Host: Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason’s podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he’s helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and getting a new perspective to the show.   Finding the Right Combination to Succeed in Digital Advertising Jeff’s digital experience and expertise date back all the way to 2000, working at companies like CBS, Clear Channel, and Powerheads assisting brands and leading international digital campaigns. He and his co-founder were colleagues at a previous organization and shared a dream of starting a business. Jeff’s previous attempts at entrepreneurship did not go as planned. However, he now sees he didn’t have enough experience at the time. Years later, he and his co-founder’s combined experiences and knowledge in the media and advertising industry, particularly in digital advertising, were the right combination to succeed with Brkthru. Is There a Right Time to Start Building your Agency Management Team? Six years after starting his business, the mission remains pretty much the same; being the preeminent service company in digital media and having no minimums. In fact, the latter is still one of the top reasons why clients continue to pick them. Even though Jeff fully believed in their mission, their growth has been greater than expected. In 2017, when he and his co-founder agreed to let the market decide, they couldn’t have imagined the level of growth they’d seen. But Jeff mostly attributes this success to an amazing management team that was willing to take a risk working with a startup. At the time, he wasn’t thinking about a management team. His business was barely two years old and technically he couldn’t afford one yet. However, he was presented with a wonderful opportunity to add his current COO. He decided to take the chance. Sometimes opportunities like this one will come up before you think you’re ready. It won’t always happen at “the rig