Do you have a clear agency vision? If so, have you shared it with your team and have their full buy-in? It takes courage to make changes that will help you scale faster. You need clarity to define your vision for the agency and a team that shares that vision. It may rock the boat a bit too much for some in your team. However, when you surround yourself with people that believe in your vision you'll see results so much faster than working with those who resist it. Arti Sharma is a marketing and business leader who had worked for 15 years contributing to the growth and success of several start-ups and Fortune 500 companies when she created Measure Marketing Results Inc. As a marketer, she felt a lot of people were talking about marketing but no one was measuring it. She saw the opportunity and started reaching out to some old clients offering to build a campaign for them. Her business has changed a lot since then, but the most significant change came about five years ago when she redefined the agency’s goals and created a vision script. In this episode, we’ll discuss: Why finding clarity is the first step toward change. Your mission statement and vision script. The importance of surrounding yourself with the right people. Sponsors and Resources Agency Dad: Today's episode is sponsored by Agency Dad. Agency Dad is an accounting solution focused on helping marketing agencies make better decisions based on their financials. Check out agencydad.money/freeaudit to get a phone call with Nate to assess your agency's financial needs and how he can help you. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM How To Find Clarity for Your Agency Digital agencies nowadays find themselves in a very crowded space. In order to stand out, agency owners must answer the question “how do I differentiate myself from everyone else?” Usually, agencies go to Jason with a variety of problems that are standing in the way of their growth. The majority of those problems stem from a lack of clarity which affects the agency owners' ability to focus on niche, services, pricing, and even leadership. Five years ago, Arti ran a successful company that had changed between building websites and offering SEO and SEM services. She started to question what she was building and whether it aligned with her personal and business goals. In essence, the agency’s mission statement “influence, inspire and impact” had not changed. However, she realized her clarity was lost somewhere along the way. As agency owners know, sometimes this can happen as you worry about all sorts of issues like building a team, getting new clients, and maintaining sales. Holding Your Agency Team Accountable to the Mission The real change began in January 2020, when the team met to discuss the mission statement and create a complete vision script establishing how they would operate based on that mission. From then on, they made the commitment to hold themselves accountable to the mission by measuring operations, serving customers, hiring, and sales and marketing. Turns out it was perfect timing. The company navigated the pandemic by serving its customers and building a niche based on the new commitment. Looking back, those were uncertain times for any business, but their new commitment was the push they needed to think outside the box and actually live their mission in daily actions. Arti's team is still working on their changes, but so far they’ve become Hubspot partners and changed their offering to be more of an account-based marketing and sales enablement company. They’ve even built another business, an agency for agencies that wish to outsource some of their services. The Importance of Creating Your Agency’s Vision Script Measure Marketing Results' mission statement remains the same and continues being true to its goals. The next step Arti took was redefining the vision statement in accordance with its goals and creating a script. To do this, they got really specific and identi