Do you want to level up leadership in your agency and empower your team? Providing resources and training to your leadership team is important in helping build their confidence and creating a trickle-down effect to the rest of the team. Today's guest believes it all starts with the hiring process and creating an agency that is desirable to work for. He is on the show sharing how he and his agency business partner maintain a balanced relationship that benefits the agency and how they've created an agency that is in high demand not only by clients but by protective employees as well. Brett Curry is the CEO of OMG Commerce, a performance marketing agency that manages YouTube, Google, and Amazon campaigns for growing ecommerce brands. They’re a Google Premiere partner and Amazon partner. Brett is also the host of two ecommerce podcasts Spicy Curry and Ecommerce Evolution, where he highlights what’s new and coming in e-commerce. In this episode, we'll discuss: Creating balance with your agency business partner. Cultivating leadership and empowering your team. 2-step strategy taking e-commerce brands to the next level.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources Would you like to convert more prospects into clients, charge what you're worth, and maximize profits? Check out our free video training all about pricing, building a sales team, and getting the owner out of sales so they can focus on profitability. Head over toAgencyMastery360.com/covert Listen to our Smart Agency podcast episode with Chris Brewer, OMG Commerce where he shares 4 major agency sales mistakes and the systems you need to sales success.   Pivoting Away from the Full-Service Agency Model For as long as he can remember, Brett has been captivated by the world of advertising and marketing. Even while on vacation, he can be found diving into the latest marketing books and publications. His passion was sparked early on when he discovered direct-response marketing gurus like J. Abrahams and Dan Kennedy in his teens. Though the mediums may have changed over the years, as an agency owner he has maintained that intrinsic drive to understand what makes great marketing. Brett and his partner first started the agency in 2010. By then, he had a successful career in marketing and owned a company focused on print, TV, radio, and direct mail. The agency started a project to try their luck with online advertising. They started with local Google map optimization for businesses and was a hit right away. With time, they started doing website design, copywriting, and TV advertising. However, it quickly became too much and they pivoted away from that full-service model. It was time to drop some services and focus exclusively on an area where they truly shined. The clear answer was search marketing. It combined all the things they were really good at as a team, so they went all in. Right away they formed some key partnerships and started working with ecommerce clients. Creating Balance with Your Agency Business Partner Starting out, both Brett and his partner had existing businesses to lead, so balancing the agency became a challenge. How could they each utilize their skill sets and still work as a team? They share the most important value which is their trust in marketing and leadership style. When it comes to their individual strengths, Brett is really good at pitches and leading teams while his partner loves everything about the sales process and is very good about following up. This is how they complement each other and divide the workload. For agency owners with co-founders, Brett recommends having very clear expectations about what each one brings to the table. It’s good to have this in writing from the beginning instead of figuring it out along the road. In fact, this is something they still revisit 16 years later when they talk about how their roles need to shift every couple of years as the agency grows. The most important thing is