Have you had challenges engaging with your customers? Do you lose prospects just because you could not call them timely? Do you have challenges in finding net-new prospects? Do you have capacity issues in your sales department? How deeply do you understand how your prospects may be interacting with your website? These are the questions you will have if you are ready for marketing automation.In today's episode, we have our guest Dave Meyer from BizzyWeb, who describes how marketing automation works and why that is important to understand customer journeys. He also explains how marketing automation helps engage with existing customers and find new-new prospects. Finally, he shares several stories related to growing businesses using marketing automation.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.