Professional sales people are made, not born. Whether you believe it or not, we are all in a process of selling something. In this episode, Wes sheds light on what really matters and how to think about sales in the most empowering way possible. As an Air Force Veteran, Wes speaks to the art of selling in uniquely pragmatic, easy to understand terms. Enjoy!KEY TAKEAWAYS FROM THE EPISODEA professional salesperson is made. You have to develop yourself continuously to know what always works to activate sales.Attract customers with what they want, then give them what they need.Secret to scaling: Evaluate what needs to be automated, delegated and eliminated.Never underestimate the value of feedback. Learn to say NO when a customer is not a good fit for your business.TODAY'S GUESTWes Schaeffer is the author of Amazon’s Top Rated book, The Sales Whisperer and The Definitive Guide To Infusionsoft. Wes has been training business leaders, entrepreneurs, and sales and marketing enthusiasts on how to activate massive sales growth. He is a valued partner of HubSpot, Infusionsoft, and Ontraport and founder of TheCRMButler. Wes and his wife live in California, USA with their seven kids!Want to know the best CRM for you? Wes invites you to take his FREE CRM Quiz Get tons of eCom strategies, visit The Sales Whisperer website at https://www.thesaleswhisperer.com/  or subscribe to  The Sales Podcast. Connect with Wes on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind