In this episode, Jordan speaks with Tim Nybo from Vincero Watches about why it's important to know your numbers to scale your business online. Tim shares the effects of COVID on their business and how they're able to successfully deal with it. He talks about how they're aggressively spending on the marketing side and doing it a bit differently to fit the current situation. He also shares about influencer marking and why it's important to know your numbers by heart to strategize correctly.Find out more about Tim and Vincero Watches at:https://vincerowatches.com/https://www.instagram.com/vincerowatches/Listen to our previous interview with Jon Morrison here:https://podcasts.apple.com/ca/podcast/ep-58-4-different-types-characters-that-emerge-during/id1480733021?i=1000470816049Register for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline