We’re taking a dip into the archives and rehashing why e-commerce wiz kid, Connor Gross, knows a thing or two about marketing. Having helped scale numerous eCommerce brands, you can find him finding personal fulfillment in building his podcast empire.  Connor sits down with Daniel to discuss why great marketing requires patience and how short-term conversion strategies lead to long-term marketing failures.  Plus, hear why every aspiring marketer should start a side hustle first, why it’s crucial to view marketing from a holistic perspective instead of putting it in a silo, and why hopeful entrepreneurs should tune into Connor’s podcast “The Next Generation” for some A+ marketing advice. Follow Connor:LinkedIn: linkedin.com/in/connor-gross-104360109Twitter: twitter.com/c_groKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:00:00 Intro05:15 The Why Behind The Buy06:46 Believe The Good Deals Are Out There10:59 Recommendations Before Ad Spend13:24 Thinking In Increments14:50 Don’t Stop Showing Up18:23 Money Isn’t The Only Metric For Success20:43 Building Sustainability Through Great Content24:28 Let’s Row In The Same Direction30:53 Just Get Good At Marketing