Price increases are a bit of a dirty word in business - and they have become a critical success factor for companies in 2023 with incredibly high price inflation affecting input costs; Enduring companies that have been around for many decades have mastered this discipline, whereas newer companies have not necessarily had to learn this lesson yet, and it hurts. Big, experienced companies were making price increases fast and early - and profiting from it; Smaller, nicer companies waited, thought about it, and many paid a serious price with their margins shirking and tier bottom line fading too. Practically many businesses must increase pricing at some point, and people don't necessarily like to do it - especially the sales team who deal with customers all the time.  In this episode, we talk about the method of price increases, why it matters and some of the best ways to do it in your business. ----- * Do you love The Growth Whisperers and want to see our smiling faces? Subscribe to our YouTube channel. * Do you enjoy our content? Rate our show! * Is Twitter your thing? Follow @Evolution_Perth and @lawrenceandco1 to learn more about building enduring great companies. *Like LinkedIn? Follow https://www.linkedin.com/in/bradleygiles/ and https://www.linkedin.com/in/coachkevinlawrence/  -----   ----- Links: *https://evolutionpartners.com.au/ *https://lawrenceandco.com/ Newsletters *https://evolutionpartners.com.au/articles *https://lawrenceandco.com/business-resources ----- Related episodes #74 The Power and Struggle of saying no #120 The 20 Mile March concept By Jim Collins: Thrive in Uncertainty   ----- Additional episodes you might enjoy: #84 The 7 common strategy mistakes from Michael Porter #130 Jim Collins: Level 5 leaders #104 The habits successful leaders use to prepare each week #50 Jim Collins Flywheel Concept: How to build unstoppable momentum in your company #96 The three main barriers to consistent growth #90 Meeting Rhythm - The Annual Strategic Thinking meeting #110 Five most common questions we get about Scaling Up #89 The 4 different types of A players