What's the difference between an operational CEO and a strategic CEO? Operational CEOs focus on the short term horizon such as 1 week to 1 year and look at tactical items such as margin, sales and people performance. Strategic CEOs focus on the long term horizon of 3 years plus and look at innovation, sales relationship health and people development. In this episode, we talk about the difference between an operational and strategic CEO, and how to become a more strategic CEO.