Profit = Intelligence x Discipline This week on The Growth Whisperers Brad and Kevin talk about the two critical variables that impact your profit. Intelligence and Discipline. If you have the intelligence to create a profitable strategy but don't have the discipline, it will negatively impact your profit. If you have the discipline to run an effective and efficient business but don't have the intelligence to build a strategy that grows your margin, it will negatively impact your profit. The show helps listeners to zoom out and perhaps understand why they might not be making the profit that they want. Then discover ways to look at your discipline, your intelligence and your profit through a different perspective that could have a large impact on your profit, and the enjoyment you get from your business.