As behavioral finance has moved into the mainstream, one thing has become clear. It's great to know there's a way to explain a client's sub-optimal behavior. But, it's an entirely different challenge to know what to do about it. In other words, behavioral finance has done a great job of providing advisors with a list of diagnoses. Overconfidence Anchoring Dunning-Kreuger There are over 20+ biases to pick from. But, we need less diagnosis and more prescription. More help in knowing what to do when working with clients to help them overcome and minimize their biases on the path to better financial behavior. Fortunately, Barry Ritholtz has been on the cutting edge of behavioral finance for years. And, he just so happens to run an advisory firm where they focus on applying behavioral finance principles to improve client behavior, and ultimately, client outcomes. In this episode, he peels back the curtain to share the specific ways that Ritholtz Wealth Management focuses on improving client behavior. In this episode, we discuss: Why to steer clear of market forecasts and focus instead on probabilities A question to ask clients who believe everything they hear on TV Effectively setting expectations in the midst of uncertainty How they minimize bias by naming their portfolios The "Milestone Rewards" program that discounts fees for optimal behavior   The featured partner for this episode is Knudge, an automated system to help clients actually follow through on their tasks and reach their financial goals. *For more resources discussed in this episode, check out www.wiredplanning.com/episode79. *For more resources and insights on mastering the human side of advice, go to www.wiredplanning.com. *Follow Brendan for insights on mastering the human side of advice: Twitter LinkedIn