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29: The Behavioral Coaching Dilemma: Giving Clients What They Want Instead of What They Need

29: The Behavioral Coaching Dilemma: Giving Clients What They Want Instead of What They Need

FromThe Human Side of Money


29: The Behavioral Coaching Dilemma: Giving Clients What They Want Instead of What They Need

FromThe Human Side of Money

ratings:
Length:
31 minutes
Released:
Jul 30, 2021
Format:
Podcast episode

Description

The value of behavioral coaching continues to show up as the top "value-added" service provided by financial advisors. And, while it's no surprise to advisors that have been working with emotional human beings on an emotionally-charged topic like money, studies also show that over 80% of advisors DON'T actively promote this value to clients or prospective clients. In this episode, Brendan helps financial advisors understand what clients think about behavioral coaching, think about whether they should be actively promoting the value, and reveals the ways to communicate it most effectively. For more insights and ideas on how to embed behavioral finance in your practice, visit: www.wiredplanning.com
Released:
Jul 30, 2021
Format:
Podcast episode

Titles in the series (100)

The Human Side of Money delivers actionable ideas and strategies to equip financial advisors with the skill set they need to master the human side of money. Whether you've been providing financial advice for 40 days or 40 years, it's evident that technology is shifting your value away from simply picking investments and providing financial plans. The future of advice will hinge on your ability to guide clients through the process, unearth their values and emotions around money, and ultimately, change their behavior for the better. Join your host, Brendan Frazier, as he interviews fellow financial advisors, industry consultants, and experts in the fields of behavioral finance, psychology and communication as they share everything you need to know to master the human side of money!