After 18+ years in the industry, Justin Castelli decided to shift his business model away from traditional financial planning. Here's his quote to explain why: "My clients were planning for the life they were told to live. Not the life they wanted to live." Too often, our client's life and money decisions are influenced by: -What society tells them -What their family did -The pursuit of achievement And so on... But what if you could guide clients toward crafting a life they actually want to live? What if you could help them intentionally craft a life around their passions and purpose? That's exactly why Justin Castelli decided to evolve his business model. The traditional financial planning model didn't suffice. He shares with us the personal journey that led to this decision and how he plans to do it with new and existing clients. Things you'll learn: Questions that uncover passion and purpose How this approach forever changed a client's life Why most people don't live the life they want to live Two exercises he suggests for clients to uncover their authentic life How he harnesses regret to help clients get clarity on what's important   The featured partner for this episode is Knudge, an automated system to help clients actually follow through on their tasks and reach their financial goals. *For more resources discussed in this episode -> Go Here. *For more resources and insights on mastering the human side of advice, go to www.wiredplanning.com. *Follow Brendan for insights on mastering the human side of advice: Twitter LinkedIn