Most financial advisors conduct some version of goals-based planning. If you're helping a client use their money to accomplish a goal, then you're doing goals-based planning. But goals are formed and shaped by values. Yet, "goals-based planning" is an industry buzzword and "values-based planning" is more like a foreign language. Natalie Taylor CFP®, BFA™ has built her practice around "Values-Based Financial Advice That Works In Real Life" and joined the show to explain why her values-based approach is more effective than a goals-based approach and how she implements it throughout her work with clients. We discuss: Why she prefers advice that gets 90% of the results rather than 100% optimal advice Why defining goals with clients comes after assessing values, net worth and cash flow The "Values Exercise" she developed to help clients define their values The "Big Win" Natalie gets for most of her clients that helps create momentum during implementation The skills humans possess that computers will never replicate *For more resources discussed in this episode, check out www.wiredplanning.com/episode33 *For more resources and insights on mastering the human side of money (including our popular "Wisdom Round-Up" email), go to www.wiredplanning.com.