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Ep 82: Budgets are essentially plans, in numbers - Strategic planning for nonprofits with Carol Hamilton

Ep 82: Budgets are essentially plans, in numbers - Strategic planning for nonprofits with Carol Hamilton

FromRelish THIS: The Nonprofit Marketing Podcast


Ep 82: Budgets are essentially plans, in numbers - Strategic planning for nonprofits with Carol Hamilton

FromRelish THIS: The Nonprofit Marketing Podcast

ratings:
Length:
54 minutes
Released:
Apr 14, 2022
Format:
Podcast episode

Description

When you think of strategic planning, what comes to mind?Hours locked away in a conference room, working through scenarios and exercises that, in the end, will produce a document that feels ok at the time, but you know will rarely see the light of day once the session is complete? Or a valuable exercise that aligns your team, creates thrust for your organization, and builds an actionable plan to keep you on track for the short- and longer-term?There is often fear associated with strategic planning — a fear in investing time, energy, and money in an exercise that, for many, doesn’t seem like it produces a great ROI and isn’t helping you engage your stakeholders.  But here’s the deal…  when done well, strategic planning is an invaluable tool for any nonprofit (in fact, organizations of all types) to help them reach their goals. Strategic planning aligns visions with budgets, builds an action plan, and helps reorient your mission around your stakeholders and their needs. My guest today is Carol Hamilton, the Principal at Grace Social Sector Consulting. She is absolutely great and her and her organization has a lot of invaluable tools and resources to keep nonprofits on track and help them weather the inevitable transitions every nonprofit experiences during its lifespan. Our conversation centered around how to build a great plan that helps you avoid falling into traps and what you can do to quickly get out of a trap if you do get caught in one. I think the best quote from the conversation was that “budgets are essentially a plan in numbers.” There is a lot of invaluable information on this episode and I hope you enjoy it. Here we go. Links: Grace Social Sector Consulting Podcast: Mission ImpactAsk: Have conversations with decision-makers. What are decision-making criteria? Use these as a screen for important decisions, get to good enough vs. perfect. 
Released:
Apr 14, 2022
Format:
Podcast episode

Titles in the series (100)

Are you looking for ways to shorten your marketing learning curve and strengthen your organization’s ability to survive and thrive? Welcome to Relish THIS, a show for purpose-focused leaders seeking to leverage the power of marketing to fuel their organizations’ growth. Each week your host, Stu Swineford – author of Mission Uncomfortable: How Nonprofits can embrace purpose-driven marketing to survive and thrive (https://missionuncomfortablebook.com) – talks with a purpose-focused leader or marketing ecosystem expert to explore ways to transform lives through marketing. Using the techniques developed working with hundreds of for- and nonprofit organizations at the digital marketing agency he co-founded, Relish Studio (https://relishstudio.com), he inspires you to take action to improve your organization's ability to shine.Are you feeling stuck with your outreach? Not sure if your message is reaching anyone – much less the right audience? Do you view your marketing as a cost rather than an investment in your organization’s health and growth? If so, Relish THIS is the podcast you have been looking for.If you are seeking to take your organization to the next level and take the mystery out of your marketing, you are in the right place. With Relish THIS, you’ll learn that you are not alone. The roadmap for a successful marketing campaign is at your fingertips. This marketing podcast explores ways your organization can adjust its relationship to marketing to build relationships that will fuel your growth. Learn how to develop and nurture relationships through authentic marketing tactics like email marketing, content marketing, brand story development, social campaigns, effective landing page design, cause marketing, funnel creation, paid search, SEO, and much more. Learn how you can apply purpose marketing throughout the stakeholder lifecycle and nurture relationships to create thrust in your business. Relish THIS anchors its conversations in the audience engagement lifecycle – a framework that identifies each step of the stakeholder journey – from initial interest to lifelong advocate and supporter. By optimizing each phase – ATTRACT, BOND, CONNECT, and INSPIRE – we’ll dig into what makes any organization's marketing successful and how to ensure that you have a roadmap to win. Each week, Stu and his guest have a thoughtful, in-depth conversation about what’s working, what’s not, where one can take their organization and how to get there quickly and effectively. Relish This is all about creating opportunities to expand your mission through marketing.If you find yourself struggling with marketing your nonprofit or purpose-focused business and are looking for fresh ideas for how to motivate your team, engage your stakeholders, build your volunteer and donor base, encourage repeat business, and inspire your existing connections to promote your organization, Relish THIS is here to help. Each episode unearths marketing gold that can be applied to your own organization to help you reach your goals.Stu and his guests explore a full range of business-building topics that will help your organization expand your mission. Most guests say they come away with a laundry list of ideas to take back to their team to improve their performance and fuel their organization’s ability to connect with it’s target audience. Team-building, organization and process development, motivational techniques, fundraising, how to inspire ALL your stakeholders, and the nuts-and-bolts of running a successful marketing campaign and process… all of these and more are explored on this weekly, hour-long show.Get ready for action with Relish THIS!For more or to listen to past episodes, check out http://relishthis.org