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Relish THIS: The Nonprofit Marketing Podcast

Relish THIS: The Nonprofit Marketing Podcast


Relish THIS: The Nonprofit Marketing Podcast

ratings:
Length:
104 episodes
Language:
English
Format:
Podcast

Description

Are you looking for ways to shorten your marketing learning curve and strengthen your organization’s ability to survive and thrive? Welcome to Relish THIS, a show for purpose-focused leaders seeking to leverage the power of marketing to fuel their organizations’ growth. Each week your host, Stu Swineford – author of Mission Uncomfortable: How Nonprofits can embrace purpose-driven marketing to survive and thrive (https://missionuncomfortablebook.com) – talks with a purpose-focused leader or marketing ecosystem expert to explore ways to transform lives through marketing. Using the techniques developed working with hundreds of for- and nonprofit organizations at the digital marketing agency he co-founded, Relish Studio (https://relishstudio.com), he inspires you to take action to improve your organization's ability to shine.Are you feeling stuck with your outreach? Not sure if your message is reaching anyone – much less the right audience? Do you view your marketing as a cost rather than an investment in your organization’s health and growth? If so, Relish THIS is the podcast you have been looking for.If you are seeking to take your organization to the next level and take the mystery out of your marketing, you are in the right place. With Relish THIS, you’ll learn that you are not alone. The roadmap for a successful marketing campaign is at your fingertips. This marketing podcast explores ways your organization can adjust its relationship to marketing to build relationships that will fuel your growth. Learn how to develop and nurture relationships through authentic marketing tactics like email marketing, content marketing, brand story development, social campaigns, effective landing page design, cause marketing, funnel creation, paid search, SEO, and much more. Learn how you can apply purpose marketing throughout the stakeholder lifecycle and nurture relationships to create thrust in your business. Relish THIS anchors its conversations in the audience engagement lifecycle – a framework that identifies each step of the stakeholder journey – from initial interest to lifelong advocate and supporter. By optimizing each phase – ATTRACT, BOND, CONNECT, and INSPIRE – we’ll dig into what makes any organization's marketing successful and how to ensure that you have a roadmap to win. Each week, Stu and his guest have a thoughtful, in-depth conversation about what’s working, what’s not, where one can take their organization and how to get there quickly and effectively. Relish This is all about creating opportunities to expand your mission through marketing.If you find yourself struggling with marketing your nonprofit or purpose-focused business and are looking for fresh ideas for how to motivate your team, engage your stakeholders, build your volunteer and donor base, encourage repeat business, and inspire your existing connections to promote your organization, Relish THIS is here to help. Each episode unearths marketing gold that can be applied to your own organization to help you reach your goals.Stu and his guests explore a full range of business-building topics that will help your organization expand your mission. Most guests say they come away with a laundry list of ideas to take back to their team to improve their performance and fuel their organization’s ability to connect with it’s target audience. Team-building, organization and process development, motivational techniques, fundraising, how to inspire ALL your stakeholders, and the nuts-and-bolts of running a successful marketing campaign and process… all of these and more are explored on this weekly, hour-long show.Get ready for action with Relish THIS!For more or to listen to past episodes, check out http://relishthis.org
Language:
English
Format:
Podcast

Episodes1 - 10 of 104 episodes

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Ep102: Effective Storytelling to Inspire Investment with David Cohen from Techstars

Whether you are a startup looking for investment, or a nonprofit seeking to build momen...

40 minutes
Apr 18, 2023

Ep 101: How to Get Volunteers on Board from the Onset with Karen Knight

Volunteers are the fuel that keeps nonprofit organizations humming.Not discounting volu...

45 minutes
Mar 14, 2023

EP 100: Improve Your Effectiveness with Data with Matt Ranta of Nimble Gravity

The idea of testing can stir up anxiety for many people. But what if testing was a fun,...

54 minutes
Dec 13, 2022

Ep 99: Reenergize Your Nonprofit to Survive and Thrive with Kristen Faith of The Nonprofit Makeover

All of us have a desire to be liked. And many of us hide our true selves from fear of r...

57 minutes
Dec 06, 2022

Ep 98: Creating a More Authentic Conversation with Aaron Wrixon

Are you struggling with content marketing?In one sense, getting your message out to pro...

61 minutes
Nov 29, 2022

Ep 97: Mission Alignment and How to Keep Creativity in the Ecosystem With Teague McDaniel from Creative Integration Initiative

There’s a saying in sales, “‘No’ is the second best answer you can hear.”There’s a cert...

51 minutes
Nov 22, 2022

Ep 96: Your Numbers Tell a Story: Understanding nonprofit finances with Stephen King

Storytelling is a major component of any organization’s marketing. People love a good s...

52 minutes
Nov 08, 2022

Ep 95: Reframing Costs As Investments with Alex Romero

Particularly when one is a solopreneur, there’s a tendency to think of expenses as mone...

57 minutes
Nov 01, 2022

Ep 94: Reimagining the Elevator Pitch With Building Bridges

In the past, one’s “elevator pitch” lasted 30-60 seconds. There was a reasonable expect...

63 minutes
Oct 25, 2022

Ep 93: Is Your Nonprofit Ready to Apply for Grants with Gauri Manglik

Going after grants seems like a no-brainer for most nonprofits.The allure of readily av...

52 minutes
Sep 27, 2022