Aside from “pivot”, “culture” is a word that has been getting a bit of a workout in the business world over the last several years. There are SO many reasons why a focus on “culture” is a clutch move for any organization. We are seeing a big shift in how people engage with businesses and brands, and when one can lead with culture, there are a variety of benefits to be had.Attention to one’s prowess (or lack thereof) with Diversity, Equity, and Inclusion (DEI) is an area where many organizations are also focusing attention these days, as these elements have a direct influence on team culture. That’s why this week’s discussion is so valuable.My guest today is Michael Rolph, Founding Partner at New Sincerity. Michael and his team help with DEI awareness, training, and culture-building for organizations ready to up their DEI game.Michael and I had an incredibly valuable conversation about how to work on building a great culture and how those efforts are not only rooted in “the right thing to do” but have spillover benefits to all aspects of any organization. Our conversation was rooted in the idea that it’s important to not worry so much about getting it “right” immediately but to get it started and get better as it grows. I hope you enjoy this episode. It’s jam-packed with goodness.Links: New Sincerity Ask: Commit to one action this week and get to know somebody with a different lived experience.