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    Ep 17: Creating Awareness And Facilitating Change With Katherine Baxter from ANAW and American Canary

    Ep 17: Creating Awareness And Facilitating Change With Katherine Baxter from ANAW and American Canary

    FromRelish THIS: The Nonprofit Marketing Podcast

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    Ep 17: Creating Awareness And Facilitating Change With Katherine Baxter from ANAW and American Canary

    FromRelish THIS: The Nonprofit Marketing Podcast

    ratings:
    Length:
    71 minutes
    Released:
    Jan 19, 2021
    Format:
    Podcast episode

    Description

    Katherine is doing some REALLY hard work with her African animal charity and has a second one we talked about as well that is all about media awareness.We talked a bit about how to make things actionable instead of just a lot of talk.We discussed ways to reach potential audiences through retargeting (vegans, for example)Noticing is the first step to behavior change. Just creating space where you can realize you are doing x, notice and acknowledge you are doing that, then make adjustments.An idea I had for her was to create a "social media" or "news media" meditation series and get that on Calm or HeadspaceWe also talked about DuoLingo's "15 minutes of Duolingo can help you learn a new language. What can 15 minutes of social media do?" as the behavior-transition that needs to be made.https://anaw.org/ | Instagramhttp://americancanary.org/ | InstagramAction:Think about the presence you bring to the work you do and find room for reflection, joy, friendship, and connection.
    Released:
    Jan 19, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    Are you looking for ways to shorten your marketing learning curve and strengthen your organization’s ability to survive and thrive? Welcome to Relish THIS, a show for purpose-focused leaders seeking to leverage the power of marketing to fuel their organizations’ growth. Each week your host, Stu Swineford – author of Mission Uncomfortable: How Nonprofits can embrace purpose-driven marketing to survive and thrive (https://missionuncomfortablebook.com) – talks with a purpose-focused leader or marketing ecosystem expert to explore ways to transform lives through marketing. Using the techniques developed working with hundreds of for- and nonprofit organizations at the digital marketing agency he co-founded, Relish Studio (https://relishstudio.com), he inspires you to take action to improve your organization's ability to shine.Are you feeling stuck with your outreach? Not sure if your message is reaching anyone – much less the right audience? Do you view your marketing as a cost rather than an investment in your organization’s health and growth? If so, Relish THIS is the podcast you have been looking for.If you are seeking to take your organization to the next level and take the mystery out of your marketing, you are in the right place. With Relish THIS, you’ll learn that you are not alone. The roadmap for a successful marketing campaign is at your fingertips. This marketing podcast explores ways your organization can adjust its relationship to marketing to build relationships that will fuel your growth. Learn how to develop and nurture relationships through authentic marketing tactics like email marketing, content marketing, brand story development, social campaigns, effective landing page design, cause marketing, funnel creation, paid search, SEO, and much more. Learn how you can apply purpose marketing throughout the stakeholder lifecycle and nurture relationships to create thrust in your business. Relish THIS anchors its conversations in the audience engagement lifecycle – a framework that identifies each step of the stakeholder journey – from initial interest to lifelong advocate and supporter. By optimizing each phase – ATTRACT, BOND, CONNECT, and INSPIRE – we’ll dig into what makes any organization's marketing successful and how to ensure that you have a roadmap to win. Each week, Stu and his guest have a thoughtful, in-depth conversation about what’s working, what’s not, where one can take their organization and how to get there quickly and effectively. Relish This is all about creating opportunities to expand your mission through marketing.If you find yourself struggling with marketing your nonprofit or purpose-focused business and are looking for fresh ideas for how to motivate your team, engage your stakeholders, build your volunteer and donor base, encourage repeat business, and inspire your existing connections to promote your organization, Relish THIS is here to help. Each episode unearths marketing gold that can be applied to your own organization to help you reach your goals.Stu and his guests explore a full range of business-building topics that will help your organization expand your mission. Most guests say they come away with a laundry list of ideas to take back to their team to improve their performance and fuel their organization’s ability to connect with it’s target audience. Team-building, organization and process development, motivational techniques, fundraising, how to inspire ALL your stakeholders, and the nuts-and-bolts of running a successful marketing campaign and process… all of these and more are explored on this weekly, hour-long show.Get ready for action with Relish THIS!For more or to listen to past episodes, check out http://relishthis.org