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    Ep 18: Understanding the Stakeholder Lifecycle with Debra Fowler from History Unerased

    Ep 18: Understanding the Stakeholder Lifecycle with Debra Fowler from History Unerased

    FromRelish THIS: The Nonprofit Marketing Podcast

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    Ep 18: Understanding the Stakeholder Lifecycle with Debra Fowler from History Unerased

    FromRelish THIS: The Nonprofit Marketing Podcast

    ratings:
    Length:
    61 minutes
    Released:
    Jan 15, 2021
    Format:
    Podcast episode

    Description

    Do you have an understanding of your stakeholder lifecycle? On today's episode of Relish This, I had a great conversation with Deb Fowler.She is the Executive Director and co-Founder of History Unerased and has a  program that promotes LGBTQ inclusion in the classroom by helping educators with curricula and teaching strategies to talk about all the great things the LGBTQ community has contributed to society throughout the years.In addition to discussing how to consider her stakeholders' journey through the audience engagement cycle, we chatted about making sure you are swimming in the right pool by offering your services where your audience seeks information. We also looked at some tools you can leverage to get on education-related podcasts, and, finally, we discussed how to get your foot in the door with stakeholders by simply helping provide solutions to the immediate challenges they are facing with your personal expertise, even if this expertise may fall outside your mission. Helping solve an immediate problem could be the access point to helping mission-focused problems later. I hope you enjoy the show!Learn about History Unerased here: Home PageMissionCurriculumTheory of ChangeDonateTo view sample resources, use sign-up code BF84BH at Learn.UnErased.org/registerkitcaster.comAsk: Help spread the word of History Unerased. Head on over to the “how you can help” page (https://unerased.org/resource/how-you-can-help) and copy and paste the text from that page and send it to your local school leaders, PTAs, or any other educational resource that could find value in their mission.
    Released:
    Jan 15, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    Are you looking for ways to shorten your marketing learning curve and strengthen your organization’s ability to survive and thrive? Welcome to Relish THIS, a show for purpose-focused leaders seeking to leverage the power of marketing to fuel their organizations’ growth. Each week your host, Stu Swineford – author of Mission Uncomfortable: How Nonprofits can embrace purpose-driven marketing to survive and thrive (https://missionuncomfortablebook.com) – talks with a purpose-focused leader or marketing ecosystem expert to explore ways to transform lives through marketing. Using the techniques developed working with hundreds of for- and nonprofit organizations at the digital marketing agency he co-founded, Relish Studio (https://relishstudio.com), he inspires you to take action to improve your organization's ability to shine.Are you feeling stuck with your outreach? Not sure if your message is reaching anyone – much less the right audience? Do you view your marketing as a cost rather than an investment in your organization’s health and growth? If so, Relish THIS is the podcast you have been looking for.If you are seeking to take your organization to the next level and take the mystery out of your marketing, you are in the right place. With Relish THIS, you’ll learn that you are not alone. The roadmap for a successful marketing campaign is at your fingertips. This marketing podcast explores ways your organization can adjust its relationship to marketing to build relationships that will fuel your growth. Learn how to develop and nurture relationships through authentic marketing tactics like email marketing, content marketing, brand story development, social campaigns, effective landing page design, cause marketing, funnel creation, paid search, SEO, and much more. Learn how you can apply purpose marketing throughout the stakeholder lifecycle and nurture relationships to create thrust in your business. Relish THIS anchors its conversations in the audience engagement lifecycle – a framework that identifies each step of the stakeholder journey – from initial interest to lifelong advocate and supporter. By optimizing each phase – ATTRACT, BOND, CONNECT, and INSPIRE – we’ll dig into what makes any organization's marketing successful and how to ensure that you have a roadmap to win. Each week, Stu and his guest have a thoughtful, in-depth conversation about what’s working, what’s not, where one can take their organization and how to get there quickly and effectively. Relish This is all about creating opportunities to expand your mission through marketing.If you find yourself struggling with marketing your nonprofit or purpose-focused business and are looking for fresh ideas for how to motivate your team, engage your stakeholders, build your volunteer and donor base, encourage repeat business, and inspire your existing connections to promote your organization, Relish THIS is here to help. Each episode unearths marketing gold that can be applied to your own organization to help you reach your goals.Stu and his guests explore a full range of business-building topics that will help your organization expand your mission. Most guests say they come away with a laundry list of ideas to take back to their team to improve their performance and fuel their organization’s ability to connect with it’s target audience. Team-building, organization and process development, motivational techniques, fundraising, how to inspire ALL your stakeholders, and the nuts-and-bolts of running a successful marketing campaign and process… all of these and more are explored on this weekly, hour-long show.Get ready for action with Relish THIS!For more or to listen to past episodes, check out http://relishthis.org