How do you develop a people-centric culture, while also sustaining your improvement efforts and growing the business? Matthew Nix shares how he successfully developed a close-knit culture among his team members while also driving significant revenue growth. You’ll discover how he sees culture not just as a nice-to-have, but as a lifeline for the inevitable challenges that arise. What You’ll Learn from this EpisodeWhy culture is critical and not to be taken for grantedHow Matthew defined the core values for his organization, including the steps he took and the one critical question he askedMatthew’s weekly process that moves core values from another thing hanging on the wall collecting dust - to something that team members demonstrate every dayWhy Nix Companies actively works on growth, sustainability, and culture - all at the same timeSpecific example of how people-focused culture has been a lifeline during tough timesThe role leadership development plays in building cultureGet full show notes and information here:https://processplusresults.com/podcast/034