"What people miss in business is they always think it's the smartest person with the best strategy, and it really is the hardest working person with the best culture.”In this episode, we’re joined by Ray Titus, CEO of United Franchise Group, who has a passion for developing culture and has nurtured various successful brands.In our discussion, Ray shares his insights on why focusing on people is the true driving force behind business success, the benefits of the franchise business model, his philosophy of running the business with a youthful mindset, and the importance of hiring for culture fit over resumes.In this episode, you’ll learn:Emphasize company culture by acting as the gatekeeper, ensuring only those who fit the established hardworking, team-first culture are allowed inAdopt a franchising model to minimize the risks typically associated with starting a new businessUtilize the network effect among franchisees as a mastermind group for sharing strategies and on-ground intelligenceThings to listen for:[06:00] Franchising is a great opportunity[10:03] Don’t be uncoachable[17:57] Hire well because culture will eat strategy[20:21] Set high goals and emphasize encouragement[31:45] The benefits of complaining less and being more thankful[38:18] You must be adaptable to changeResources:Floyd CoachingThe Culture AssessmentMatthew Kelly’s BooksFloyd Coaching’s BlogStellar One ConsultingConnect with the Guest:Ray Titus’s LinkedInConnect with the Host & Floyd Coaching:Kate Volman’s LinkedinFloyd Coaching on LinkedinFloyd Consulting on FacebookFloyd Consulting on TwitterFloyd Consulting on YouTubeFloyd Consulting on Instagram