“A great mission statement on a wall doesn’t guarantee everybody understands the mission, and more importantly, it doesn’t guarantee the life of your organization revolves around it.”When mission is king in a company, it guides all decisions and allows people to work with a purpose. In this episode, Tony Ferraro, Senior Executive Coach and Director of Training Services at Floyd Consulting, shares what it takes to craft a mission worthy of the crown.Listen in as Tony breaks down the difference between mission statements and the mission itself, how to bring your mission to life for all employees, and why it should be both aspirational and realistic. Along the way, you’ll gain a deeper understanding of the power of an actionable, simple, and connection-oriented mission.In this episode, you’ll learn:The subtle differences between mission statements and the mission itselfHow to craft a both aspirational and realistic missionThe benefits of letting your mission guide all decision-makingThings to Listen for: [00:45] Connecting personal and work missions[09:20] Making mission-guided decisions[15:04] Crafting aspirational and realistic missions[22:19] How to understand if your mission is worthyResources:Floyd CoachingThe Culture AssessmentMatthew Kelly’s BooksFloyd Coaching’s BlogConnect with the Guest:Tony Ferraro’s LinkedInConnect with the Host & Floyd Coaching:Kate Volman’s LinkedInFloyd Coaching on LinkedInFloyd Consulting on FacebookFloyd Consulting on TwitterFloyd Consulting on YouTubeFloyd Consulting on Instagram