"Cultivating a clear culture is the only way to get a group of people together working towards a common mission.”In this episode, Tony Ferraro, Senior Executive Coach at Floyd Consulting, joins us to challenge the premise of culture and how it impacts success through the lens of a professional football coach’s winning leadership strategy.Listen in as we explore how Deion Sanders’s ability to challenge conventional definitions of culture allowed him to recruit and coach a team of winners. Along the way, you’ll rediscover the fundamentals of building a championship team as we discuss the importance of aligning people's attitudes with the desired culture.In this episode, you’ll learn:When faced with questions or assumptions about culture, challenge them to ensure that you're approaching the topic with an open mind and understandingUnderstand that culture is not just about perks, but it encompasses the systems, expectations, behaviors, and beliefs that shape an organization's mission and how people feel when working towards itHaving a clear mission and goal is crucial for creating a winning culture. Ensure that everyone on your team is aligned and working towards a common objectiveThings to listen for:[02:57] Challenging assumptions to form culture[08:27] Deion Sanders’s winning mindset[09:43] Communicating clearly and avoiding assumptions[19:24] The power of analytics and data for performance measurement[21:52] Being a coach vs a manager[26:15] How to expand your horizons by consuming diverse contentResources:Floyd CoachingThe Culture AssessmentMatthew Kelly’s BooksFloyd Coaching’s BlogConnect with the Guest:Tony Ferraro’s LinkedInConnect with the Host & Floyd Coaching:Kate Volman’s LinkedInFloyd Coaching on LinkedInFloyd Consulting on FacebookFloyd Consulting on TwitterFloyd Consulting on YouTubeFloyd Consulting on Instagram