“When your people know that you care about them and their development that says a lot about who you are and the kind of company you're trying to build.”Alex Sharpe, President and CEO of Signature Travel Network, was able to grow his business by 75% during the COVID-19 pandemic. How? By serving others first. That philosophy not only helped the company thrive in a time when no one was traveling, but also cultivated a workplace that was one of the best in the state.In this episode, Alex highlights the impact that serving his clients and employees first had on the culture of the business. Along the way, you’ll learn how coaching has helped Alex as a leader and how he measures the ROI of coaching.In this episode, you’ll learn:Put the needs of others—whether it's your business, team, or loved ones—before yours and everything else will take care of itselfLean into coaching to act as the sounding board leaders need to clear their mind and separate bad ideas from good onesEmpower your employees to allow them to better serve you in an enriching, collaborative wayThings to listen for:[4:27] Leadership lessons from the time of COVID[12:36] How coaches benefit businesses and leaders[16:43] The lasting impact of a positive culture[17:54] Measuring the ROI of coaching[25:08] Advice for leaders who have never tried coachingResources:Floyd CoachingThe Culture AssessmentMatthew Kelly’s BooksFloyd Coaching’s BlogConnect with the Guest:Alex Sharpe’s LinkedInConnect with the Host & Floyd Coaching:Kate Volman’s LinkedInFloyd Coaching on LinkedInFloyd Consulting on FacebookFloyd Consulting on TwitterFloyd Consulting on YouTubeFloyd Consulting on Instagram