“LinkedIn is the world's largest cocktail party, and you have to treat it very much like a cocktail party. LinkedIn is a full offensive strategy that you have to get.”In this Lead with Culture episode, we are joined by Donnie Boivin, the Founder of Success Champions Networking, to talk all things networking.Donnie shares his key effective networking strategies on LinkedIn, the importance of authenticity and vulnerability in business, and the value of consistency and structured content creation for business development on LinkedIn. Tune in to hear Donnie's secrets expanding your network.In this episode, you’ll learn:Focus on creating LinkedIn-tailored content by crafting your posts, interactions, and networking tactics with the platform's unique audience in mindBuild meaningful relationships by engaging authentically – join conversations, comment with value, and connect without a sales pitchDon't just sporadically post on LinkedIn; plan and execute a routine that showcases your brand and value consistentlyThings to listen for:[04:28] Outreaching works but hurts your brand[11:35] Engage, discuss, and challenge to create dialogue[24:29] Platform-specific strategies for success[31:29] The need for real conversations in entrepreneurship[34:12] Get comfortable doing what you don't wantResources:Floyd CoachingThe Culture AssessmentMatthew Kelly’s BooksFloyd Coaching’s BlogConnect with the Guest:Donnie’s LinkedInConnect with the Host & Floyd Coaching:Kate Volman’s LinkedinFloyd Coaching on LinkedinFloyd Consulting on FacebookFloyd Consulting on TwitterFloyd Consulting on YouTubeFloyd Consulting on Instagram