In this episode, Rich and I get into the world of LinkedIn content creation and share valuable insights to help you make the most of this vibrant platform. Join us as we explore the types of content that thrive on LinkedIn, uncovering the secrets to capturing your audience's attention and sparking engaging conversations. Discover if there are specific content specifications you should consider to optimize your reach and connect with your ideal audience authentically. Learn the art of publishing high-quality content that resonates with your target audience, positioning yourself as a trusted industry voice and building credibility. We'll also explore the power of LinkedIn newsletters and how they can be a game-changer in establishing direct connections with your audience, providing them with exclusive insights and valuable content. In this episode, we'll compare the benefits of using LinkedIn newsletters versus traditional blogs, helping you choose the approach that best suits your communication style and audience engagement goals. You will also learn how to unlock the potential of LinkedIn as a lead generation tool as we discuss ethical strategies for obtaining user contact information, empowering you to grow your network and create meaningful connections.  We also get into using strategic keywords and hashtags into your LinkedIn content, boosting discoverability and attracting the right audience to your profile. Rich Perry is a Business Communication & Marketing Strategist. He helps you build the brand your customers will trust. Entrepreneurs who have an important message to share, hire Rich when they want to design an optimized and powerful strategy to reach their audience, build brand authority, and turn casual visitors into lifelong customers. Rich co-authored Bankroll Your Mind (International #1 Best Seller) and was a contributing author in three books focusing on personal development. He is also a writer for Entrepreneur and other respected online publications. Join us as we explore how to clarify your message, establish your unique voice, and leave a memorable impression on LinkedIn and beyond. This episode is packed with practical tips to elevate your content creation, nurture your personal brand, and create a lasting impact on your professional journey. Learn about: [4:20] Types of content that perform well on LinkedIn [7:25] Are there different content specs to consider? [10:25] Publishing quality content  [11:55] Creating newsletters on LinkedIn [14:05] Using LinkedIn newsletters vs. blogs [17:15] Getting user contact information through LinkedIn [22:25] Using keywords and hashtags [29:35] Building your personal brand and content alongside your podcast content [30:35] Clarifying your message in order to have a bigger impact   Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox Join us on Discord: https://discord.gg/GZ4EQnY9 7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf Free LinkedIn Marketing Strategy Quiz:  https://richperry.com/linkedin-marketing-strategy-quiz/     Connect with Rich here: Twitter: https://twitter.com/CoachRichPerry Facebook: https://www.facebook.com/coachrichperry LinkedIn: https://www.linkedin.com/in/coachrichperry YouTube: https://www.youtube.com/richperrycoach Instagram: https://www.instagram.com/