Learn about the power of social media for building your podcast audience with Derek Videll. Derek Videll, the host of The Social Media Entrepreneurs podcast and Founder of socialbamboo.com, is an experienced social media expert who teaches creators and entrepreneurs how to effectively utilize social media.  In this episode, he shares his insights on how to use social media to grow one's podcast and reach a wider audience. We talk about the importance of choosing the right platforms, creating impactful content, using keywords and hashtags, making the podcast brand recognizable, and deciding whether to cross-promote content on different platforms.  We also cover the decision on whether to create a separate social media account for the podcast and how to incentivize the audience to follow on other platforms.  Join us as we delve into the world of social media marketing for podcasters. Learn about: [0:00] Intro [4:25] Why social media an essential tool for growing your podcast [9:05] How to pick which social media platforms to be on [11:45] How to make the most impact with your content [15:25] Platforms creators should be on right now [19:05] Using keywords vs hashtags and how they differ on each platform [21:10] How to make your podcast brand recognizable alongside your regular content [23:55] Should you cross-promote all of your content to different platforms? [24:45] Should you create a new social media account for your podcast? [27:45] How to incentivize your audience to follow you on other platforms   Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  Social Media Marketing Podcast: https://www.socialbamboo.com/the-social-bamboo-podcast50134578 Free Resources: https://www.socialbamboo.com/paid-ads-training-2022   Connect with Derek here:  Website - https://www.socialbamboo.com/ Instagram - https://www.instagram.com/socialbamboo_/ Twitter - https://twitter.com/DerekVidell  TikTok - https://www.tiktok.com/@socialbamboo   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting  Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast