Discover the truth behind podcast growth as we debunk myths and reveal the importance of consistency and time investment. Learn to create compelling content that resonates with your audience while avoiding common pitfalls and aligning your purpose for sustainable success.  Lloyd George joins me to share invaluable tips for growth, and together we unveil the ultimate strategy to integrate into your podcasting journey.  Meet Lloyd, a Zimbabwean American content creator, and freelance project manager with a passion for empowering Creators of Color. By day, he manages creative projects for brands like GoPuff, DraftKings and Chic-Fil-A. By night, he dedicates himself to crafting content that amplifies diverse voices. Lloyd has created content for global brands such as Spotify, Riverside.FM, Acast, Creative Juice, and LinkedIn. His passion for the creator economy shines through in all his work. Within the last 90 days, over 3,000 people have completed his podcast course. Lloyd has also built a thriving community of over 15,000 creatives across all social platforms. A sought-after podcast consultant, Lloyd leverages his expertise to help brands harness the power of podcasting to reach their goals. As his career progresses, he looks forward to new opportunities in consulting, brand collaborations, and work as on-air talent. Learn about: [4:40] Misconceptions creators have about growing their podcasts [6:05] The importance of consistency [7:30] Underestimating how long it takes to grow a podcast [14:55] Creating different content for different platforms in less time [16:00] Tips for growing your podcast [21:55] Prioritizing creating content that matters [23:20] Framing your content to your audience  [25:30] Getting siloed into what you should do and how you should create [29:10] The controversy around growing your podcast [30:15] Are you growing your show for the wrong reason? [33:50] One tip to integrate into your growth strategy   Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox Join us on Discord: https://discord.gg/GZ4EQnY9 7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf Free LinkedIn Marketing Strategy Quiz:  https://richperry.com/linkedin-marketing-strategy-quiz/     Connect with Lloyd here: TikTok: https://www.tiktok.com/@lloydnotgeorge YouTube: https://www.youtube.com/channel/UC0VFJDLNVjFGQuCavpwjERw Instagram: https://www.instagram.com/lloydnotgeorge/ Website: https://www.bigcreator.energy/   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast