Are you struggling to create compelling podcast content that resonates with your audience, and keep them coming back?  Hear me out! As a podcast guest or host, the conversation you have on a podcast itself is amazing, but maybe you’re having a hard time translating that to your content online. In this episode, I sit down with podcast branding strategist and experienced podcaster, Jason Cercone, to discuss how to get the best content from your interviews and create compelling content for your podcast. Jason shares his insights on thinking about interviews differently and approaching conversations with more humanness, highlighting the importance of becoming of the mindset that you belong. He also provides valuable tips on how to create a great relationship between podcast guest and host, knowing your speaking points, being prepared, and having strong calls to action.  Jason is a podcast branding strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances. He also hosts The Voice of Evolution of Brand, a podcast featuring authentic stories and strategies from brand-building professionals designed to help you grow your personal brand and succeed in your professional pursuits. If you're looking to take your podcast interviews to the next level and create truly engaging content, this episode is not to be missed.   Learn about: [0:00] Intro [4:30] How to get the best content from your interviews [7:45] Thinking about interviews differently [10:55] How to approach conversations with more humanness [16:05] Becoming of the mindset that you belong in order to create compelling content [24:25] How to handle mean comments online  [26:05] Should you prepare questions in advance? [34:45] How to format episode introductions to create more compelling content [37:25] The importance of creating a great relationship between podcast guest and host [39:20] Knowing your speaking points, being prepared and having strong calls to action   Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox The Absolute Guide to Authority Enhancement: enhanceyourauthority.com   Connect with Jason here:  Website - https://jasoncercone.com/podcastguestingsimplified/ Podcast - https://jasoncercone.com/evolutionofbrand/ Facebook - https://www.facebook.com/podtheory Twitter - https://twitter.com/jasoncercone Instagram - https://www.instagram.com/jasoncercone/ YouTube - https://www.youtube.com/jasoncercone LinkedIn - https://www.linkedin.com/in/jasoncercone/   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast