Are you tired of struggling to attract and retain your target audience through traditional marketing methods? Do you want to know the secret to creating a loyal following that engages with your content? Look no further than private audio feeds. In this episode, we explore the world of private audio feeds and their importance in marketing. Kim joins me to discuss the various types of marketing you can do with private feeds, including using them as lead magnets to attract potential clients. We also delve into the topic of audio retention rates and whether audio has a higher retention rate compared to other forms of content. Kim provides insights on how to structure a pop-up podcast and elevate your entire client experience through private feeds. In addition, we explore the different ways you can repurpose your private feeds and leverage them to maximize your marketing efforts. Kim’s business journey started as a call for something more. Her career in Population Health allowed her to look at things with a holistic lens. Identifying big picture initiatives and creating messaging for target populations from concept to implementation, she realized there was only so much change she could make from her cubicle! May and James Co. began with the intention of sharing the creativity of audio marketing with others. She believes the power of collaborating and networking through storytelling is key to success. Through a strategy that is as unique as you are, her role is to bring the care and attention you need to amplify your voice and help your business thrive.   Your clients are busy. They want to learn from you, that is why they are in your world.  But they also have families, businesses, personal lives and households to run. Meet your people where they are at! Tune in to discover the power of private audio feeds and how they can transform your marketing strategy. Learn about: [0:00] Intro [4:05] Why private audio feeds are critical when it comes to marketing  [4:45] Types of marketing you can do with private audio feeds  [7:00] Using private feeds as lead magnets [9:15] Does audio have a higher retention rate? [10:45] How to structure a pop-up podcast [13:15] Elevating your entire client experience through private feeds [17:55] How to repurpose your private feeds Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox Join us on Discord: https://discord.gg/GZ4EQnY9   Kim’s Resources: Hello Audio: https://helloaudio.fm/ Tips on Choosing the Right Podcast Platform: https://mayandjamesco.com/tips-on-choosing-the-right-podcast-platform/ How to Set Up Your Podcast for Success: https://colossal-designer-964.ck.page/b9f77e4a6d   Connect with Kim here: Instagram: https://www.instagram.com/mayandjamesco/ https://mayandjamesco.com/   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast