Are you team audio or video? Or if you’re like me, you’re team ‘both’! There is so much value in using audio and video in your content creation process. But how can you leverage the audio portion and create a lasting, memorable and meaningful experience for your community? In this episode, part 2 of four of my series with Kim, we’re talking about the use of both video and audio in private podcasting, and highlighting how the two mediums can complement each other rather than compete. We also cover how podcasts can be a supplement to other forms of content and how they can add value. We deep dive into how private podcasting can be used effectively in coaching or educational settings, providing personalized sessions even for clients that can't meet in person. Private podcasts can also be used to provide an elevated experience for clients looking for exclusive content, like those in niche markets or specific events. Additionally, we discuss the different types of feeds that can be created, from group coaching programs to niche-specific content like daily meditations and food tutorials. We also emphasize how crucial it is to make content easily accessible to busy people, with options for private feeds increasing completion rates and keeping listeners engaged with the content. Kim’s business journey started as a call for something more. Her career in Population Health allowed her to look at things with a holistic lens. Identifying big picture initiatives and creating messaging for target populations from concept to implementation, she realized there was only so much change she could make from her cubicle! May and James Co. began with the intention of sharing the creativity of audio marketing with others. She believes the power of collaborating and networking through storytelling is key to success. Through a strategy that is as unique as you are, her role is to bring the care and attention you need to amplify your voice and help your business thrive.   Your clients are busy. They want to learn from you, that is why they are in your world.  But they also have families, businesses, personal lives and households to run. Meet your people where they are at! Learn about: [0:00] Intro [4:05] Video vs. audio podcasts and content [7:00] How to add audio assets and the impact they have on converting your audience [9:55] Meeting listeners where they're at  [12:45] Different ways you can use private audio feeds in your business [19:40] Creating content that values our time [22:35] Creating a tailored listener experience with audio    Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox Join us on Discord: https://discord.gg/GZ4EQnY9   Kim’s Resources: Hello Audio: https://helloaudio.fm/ Tips on Choosing the Right Podcast Platform: https://mayandjamesco.com/tips-on-choosing-the-right-podcast-platform/ How to Set Up Your Podcast for Success: https://colossal-designer-964.ck.page/b9f77e4a6d      Connect with Kim here: Instagram: https://www.instagram.com/mayandjamesco/ https://mayandjamesco.com/   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting Happiness Happens Podcast: https: