Learn the best types of Facebook and Instagram ads to run, as it relates to podcasting, with my guest Lisa Anne. In this third episode of our four-part series, Lisa Anne shares why we should never boost an Instagram or Facebook post, which ad type you should create for your podcast (there are 13 different types of ads you can choose from), the power of ‘link click’ ads, what Pixels are and why they don’t work for podcast ads, and so much more. Lisa Anne is a self-made entrepreneur, a global marketing agency owner, digital course creator, podcaster and one of the most sought after Digital Marketing experts of her generation. Lisa propels busy entrepreneurs and businesses to internet-celebrities using her proven automation models in just a few weeks. She’s been applauded year after year for managing multiple 6 and 7-figure marketing ventures, Facebook and Instagram ad campaigns and developing high-converting automation strategies. Through online courses and private masterminds, Lisa has taught worldwide through the power of wifi. Lisa has a passion for helping others achieve big targets within their lives. She’ll scale your business, automate it to help you claim back more time freedom into your life, and make you think a little bit bigger. Learn about: [0:00] Intro [3:55] Why you should never hit ‘boost’ on your posts [6:10] What is a Pixel and why it’s important  [9:30] Running link-click ads [14:40] The 13 different types of ads you can run [19:10] Using email to promote your podcast   Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  Build a Laser Targeted Email List Guide: https://www.lisaannecoaching.ca/listbuilding 10 Lead Magnet Ideas: https://www.lisaannecoaching.ca/lead-magnet-ideas Spotlight Theory: https://spotlighttheory.lisaanne.ca   Connect with Lisa here:  Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting  Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast