Learn generating high quality leads through your podcast, as it relates to podcasting, with my guest Lisa Anne. In this final episode of our four-part series, Lisa Anne shares why email marketing is key in increasing your podcast downloads, and how to do it with an effective lead generation strategy.  We talk about what a ‘lead’ is for a podcaster, how to attract new listeners, convert them to subscribers, and encourage them to join your newsletter. We also talk about the importance of relationship building, creating an email marketing strategy, and pairing it with paid advertising. Lisa Anne is a self-made entrepreneur, a global marketing agency owner, digital course creator, podcaster and one of the most sought after Digital Marketing experts of her generation. Lisa propels busy entrepreneurs and businesses to internet-celebrities using her proven automation models in just a few weeks. She’s been applauded year after year for managing multiple 6 and 7-figure marketing ventures, Facebook and Instagram ad campaigns and developing high-converting automation strategies. Through online courses and private masterminds, Lisa has taught worldwide through the power of wifi. Lisa has a passion for helping others achieve big targets within their lives. She’ll scale your business, automate it to help you claim back more time freedom into your life, and make you think a little bit bigger. Learn about: [0:00] Intro [1:35] What leads are from a podcast perspective  [2:10] The ACCC formula [3:35] How to engage your podcast listeners in multiple ways – not just social media  [5:35] Attracting your ideal audience [6:05] Creating a lead magnet [7:20] Connecting with your audience in a new way [10:05] How to build meaningful relationships with your listeners [11:50] Diversifying your marketing strategy  [16:55] Building an email marketing sequence  [22:15] Combining your email marketing with lead generation and paid ads [24:55] The Spotlight Theory  Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  Build a Laser Targeted Email List Guide: https://www.lisaannecoaching.ca/listbuilding 10 Lead Magnet Ideas: https://www.lisaannecoaching.ca/lead-magnet-ideas Spotlight Theory: https://spotlighttheory.lisaanne.ca   Connect with Lisa here:  Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting  Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast