In this episode, Rich and I dive deep into the world of personal branding on LinkedIn and unveil powerful strategies to elevate your brand presence. Join us as we explore how to build an authentic brand persona that resonates with your audience and showcases your unique value proposition. Discover the importance of trust-building and how it forms the foundation for meaningful connections on LinkedIn. Learn effective techniques for engaging with others through comments and fostering genuine conversations that can lead to valuable relationships and opportunities. We delve into the significance of aligning your core values with your brand and business, creating a consistent and compelling message that captures attention and fosters loyalty. Embrace the power of integrity and learn how showing up authentically can make a lasting impact on your audience. Unlock the secrets of positioning yourself as an in-demand guest and finding the perfect guests for your own platform. Gain insights into gauging impact beyond the numbers of followers, understanding that true influence lies in the quality of engagement and the value you provide to others. Lastly, we discuss the transformative act of sharing your wisdom to uplift and support others on LinkedIn. Learn how offering valuable insights and expertise can establish you as a trusted authority and open doors to new opportunities. Rich Perry is a Business Communication & Marketing Strategist. He helps you build the brand your customers will trust. Entrepreneurs who have an important message to share, hire Rich when they want to design an optimized and powerful strategy to reach their audience, build brand authority, and turn casual visitors into lifelong customers. Rich co-authored Bankroll Your Mind (International #1 Best Seller) and was a contributing author in three books focusing on personal development. He is also a writer for Entrepreneur and other respected online publications. Join us for this episode packed with actionable strategies and guidance to help you build your brand on LinkedIn, forge meaningful connections, and make a lasting impact in your professional sphere.   Learn about: [3:35] Strategies to help you build your brand on LinkedIn [8:35] Using authenticity to bring your brand persona to light  [12:20] Learning how to build trust [13:30] Creating genuine connection through comments and engagement [17:00] Aligning your core values to your brand and business [18:15] Showing up in your own integrity [18:25] Positioning yourself to be a guest and to find guests [22:35] Gauging the impact someone has vs. number of followers [28:15] Sharing your wisdom to help someone else     Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox Join us on Discord: https://discord.gg/GZ4EQnY9 7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf Free LinkedIn Marketing Strategy Quiz:  https://richperry.com/linkedin-marketing-strategy-quiz/       Connect with Rich here: Twitter: https://twitter.com/CoachRichPerry Facebook: https://www.facebook.com/coachrichperry LinkedIn: https://www.linkedin.com/in/coachrichperry YouTube: https://www.youtube.com/richperrycoach Instagram: https://www.instagram.com/coachrichperry Podcast: https://richperry.com/podcast/ Website: https://richperry.com/     Connect with