In today’s episode, host John Laurito talks with his good friend, Podcast Host, Author, Coach, Speaker, and Referral Expert, Bill Cates about the keys to building a successful referral-based business. Bill also shares how he got started on his business, how he stayed relevant through decades in his passion, and how people can meet the right connections to make the right referrals.Bill Cates is a high-energy speaker who motivates by sharing proven ideas and strategies that work. Bill has helped over 20,000 small business owners, and salespeople build thriving referral-based businesses – where the phone is ringing with referred customers/clients. And Bill has helped large companies increase sales and cut hundreds of thousands of dollars in marketing expenses at the same time!Bill Cates is the author of three popular books on referrals: Get More Referrals Now!, Don’t Keep Me a Secret!, and Beyond Referrals: How to Use the Perpetual Revenue System to Turn Referrals into High-Value Clients. Bill is the president of Referral Coach International and the founder of The Referral Coach Academy.Bill’s seminars are high energy and high content. Bill is the kind of speaker who prefers to talk with his audience instead of talking to them. Therefore, you can expect a highly interactive session. You can also expect to receive powerful and practical strategies that will have an immediate impact on your business.Connect with Bill at:Websites: http://www.referralcoach.com/                        http://www.thecatesacademy.com/LinkedIn: https://www.linkedin.com/in/billcates/Show notes:[3:01] How did Bill get started on his business?[5:03] His passion for referrals[7:25] How does he stay relevant over the years?[12:24] What are the things that leaders should look at to find the right problems?[15:43] On getting feedback from clients to make your business relevant[22:46] What allows someone to build a referral-based business?[32:18] The Wimp Junction[36:52] Double down on how people want to meet you[39:40] What can leaders do to drive their company to become referral-focused?[44:02] The referral script[49:41] Where to find Bill[51:18] OutroGet a copy of Tomorrow's Leader on Amazon https://tinyurl.com/huseae9hText LEADER to 617-393-5383 to receive The Top 10 Things That The Best Leaders Are Doing Right NowFor questions, suggestions, or speaker inquiries, contact me at john@lauritogroup.com