In this episode, host John Laurito talks to the CEO and Founder of Archrival, Clint Runge. They talk about how Clint lives his life creatively and how that translates into his company's leadership. He also shares how leaders can leverage creativity when leading the new generation at work.Clint Runge is a founding partner of Archrival, a youth culture agency that wins the hearts and minds of young adults. Nationally recognized and full of mischief, Archrival goes against the grain of the typical marketing approach to build brand love, sales, and loyalty.Clients such as Adidas, Red Bull, Spotify, and Hollister leverage the insights you'll hear to form their product positioning, marketing messages, and business evolution.Today he stands on two decades of experience working with 'it' brands, athletes, and entertainers, having created iconic marketing experiences and programs that have fueled companies to relevancy. He's won as many awards as he's had all-nighters, leading Archrival to become a 2016 Ad Agency of the Year and Inc Magazine 1000.With a few tricks up his sleeve (he moonlights as a performing mentalist), Clint's best sleight of hand turns a complex generation into common sense appropriate for any industry or audience. Presentations and workshops are dynamic, full of energy, and hit deep into the conversation organizations must have to innovate.Collecting well over 250 keynote presentations and workshops in his sneakers, he's adaptable from the largest conference stage to a small boardroom.Connect with Clint:Websites: https://archrival.com/                        https://clintrunge.com/Show notes:[2:35] What does living a creative lifestyle mean?[7:02] Creative timing[8:48] Knowing when to take risks[12:11] Why is creativity important as a leader?[13:39] Leveraging creativity as a leader[16:20] What should leaders know in terms of leading the new generation?[23:03] On Archrival and his vision for it[25:23] Where to find Clint[26:40] OutroGet a copy of Tomorrow's Leader on Amazon https://tinyurl.com/huseae9hText LEADER to 617-393-5383 to receive The Top 10 Things That The Best Leaders Are Doing Right NowFor questions, suggestions, or speaker inquiries, contact me at john@lauritogroup.com