How Engaging on Social Media Can Benefit Your Businesses Investing Social Media can be a valuable tool for digital marketing and SEO. LinkedIn is a social media platform for professionals that allows you to connect with other businesses and customers in your network. In this episode, Jesse talks with Michael Ivy about how to use LinkedIn to create professional relationships and engage with potential customers. What you’ll learn Why social media can be an important tool for digital marketing and how to measure your ROI How to engage with your LinkedIn network to generate more connections and sales What the AIDA framework is and how to use it for your LinkedIn posts Got a question for the team? Let us know on our questions page! We’re here to help. Thanks for stopping by! View the show notes, resource links, episode transcript, and watch the video version at www.localseotactics.com/developing-a-successful-strategy-for-posting-on-linkedin-with-michael-ivy