Hear why EVERY CEO needs a carefully crafted LinkedIn profile, and which LinkedIn services are worth your time and money. Karen Yankovich returns to the BizChix podcast to share her LinkedIn genius. Listen to find out how she uses LinkedIn to find her “sweet spot”, build her audience, gain exposure, and (most importantly!) increase profit in her business. Karen shares insider tips about how LinkedIn has changed since her first BizChix interview in 2014, and how users can evolve alongside the platform. If you’re a local biz owner wondering how LinkedIn can help you or wondering how you might grow your business locally, we discuss how local businesses can use LinkedIn to make essential connections and access new customers. LinkedIn is the social-media solution you didn’t know you were looking for and Karen will tell you everything you need to know about it!  Tune in for Karen’s LinkedIn expertise on: Finding “your people” Using keywords effectively in your profile Escaping the noise of social media The importance of your inbox Leveraging your time Join the BizChix Community Connect on LinkedIn with: Natalie Eckdahl Shelli Warren Karen Yankovich Connect With Karen: Website Work With Us: Strategy Session (1/1 coaching session) VIP Day (a day where we work ON your biz) CEOCHIX Mastermind and Coaching Program ProfitChix Mastermind and Coaching Program GrowthChix Accelerator Program Listen to our Sister Podcast “Stacking Your Team” This episode was first published at BizChix.com/379.