In this fourth episode of the Small Business Reality Series, host Natalie Eckdahl provides on air coaching to Tara Lynn Foster, a paid speaker, executive coach, and consultant. Tara left a multi-six figure job two years ago to launch her own business. Tara shares some of the challenges of transitioning from a structured corporate environment to the freedom of an entrepreneur. Natalie provides coaching on how Tara can focus on activities that monetize her business and launch a group coaching program.   Key Takeaways: [6:34] Tara shares where she grew up and what she was like as a little girl. [9:26] The first steps Tara made toward becoming an entrepreneur. [14:19] Tara’s desire to be a landscaper, not a gardener, in her corporate job pushed her to work toward something that fit her personality and strengths. [22:14] How to move beyond planning and bring in revenue for your business. [24:46] How do you change the tires on the bus while the bus is still moving? [27:37] The entrepreneurial path involves risk and much is self-taught. [31:39] How to plan the week and organize networking, planning, etc. [34:50] Tara discusses why she decided to offer group coaching. [37:50] Who is your current audience and how can you put out leads to attract your target audience? [42:56] Natalie shares ideas for connecting with your audience. [49:14] How to make your idea or product “good enough,” not necessarily perfect. [53:10] Extend a personal invitation for a beta launch to get things off the ground. [1:00:05] How to define your avatar and determine what your audience really wants.   Mentioned in this Episode: Episode 218: On air coaching session with Sarah Snider of Nutty Snacks Episode 215: Top Productivity Tools and Books Biz Chix MasterMind Series Zoom Tara Lynn Foster Tara Lynn Foster on Twitter Tara Lynn Foster on Facebook