How To Survive As Local Business For Over 20 Years By Embracing New Marketing Strategies You know Bob Brennan as the co-host to Local SEO Tactics.  What many don't know is Bob's history as a successful brick-and-mortar business owner over the last 20+ years.  For episode 30 of Local SEO Tactics, Jesse interviews Bob Brennan, discussing what it takes to survive as a business for over 20 years, and how continuing to seek out and embrace new marketing technologies can help grow your small business. What You’ll Learn Insights into what it takes to persevere in small business with an ever changing marketing landscape How inbound or "pull" marketing is so much more powerful and outbound or "push marketing Contrasting the traditional marketing techniques like direct mail, versus newer digital methods Focusing on SEO and digital marketing costs substantially less than cold calling, direct mail, and appointment setting Business owners need to shift their marketing to become a "service based business" Using digital marketing allows for very low cost test marketing to see if your ideas will fly or not It's much easier for a local small business to open an online store with today's eCommerce technology Local businesses can leverage technology to provide value and services that competitors are not What are the basic inbound marketing metrics that a business owner can easily pay attention to Developing a customer service script can help your team to convert more first time callers into customers Make sure you are researching your competitors to see what they are offering and how they handle new customers View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode30