2020 taught everyone the value of digital marketing and why your online presence matters. Tom’s guest today is Spencer Powell, the creator of Builder Funnel and author of the new book The Remodeler Marketing Blueprint. Spencer breaks down how a content mindset can boost your business and simple ways to build your brand by shifting your online strategy!   In this episode, we talk about… Commonalities in 2020’s success stories  How 2020 created a shift and entry of dollars into the digital space Adopting a thought leadership and content mindset An SEO framework that allows you to measure, tweak, and improve Viewing your website like a sales rep that never sleeps  Blogging, pillar pages, and tips for using transcriptions to boost your content Whether to build your brand in-house vs. outsourcing services  Putting in the reps to get comfortable on camera Adding a top of the funnel lead conversion to every page on your website  Why you should create a miniseries for your business    Links to resources: Remodeler Marketing Blueprint Builder Funnel The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp!  Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast   Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.   Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99