In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by founder of Kindlepreneur, Dave Chesson. A platform devoted to turning eBook authors into bestselling writers and award-winners, Kindlepreneur is renowned the world over for its ground-breaking online marketing methods and success stories.  Today, we put Dave’s skills to the test, as he runs through a live demonstration of Amazon marketplace optimisation, using Tim’s own book ‘How to Get to the Top of Google’ as the guinea pig.  If you are looking for honest and genuine tips on how to turn your book into a business-building bestseller, make sure you tune it to one of our most insightful podcast episodes to date. Even our marketing experts at Exposure Ninja learned a thing or two from Dave’s world-class industry expertise. He really doesn’t hold back! What can you expect to learn from this podcast episode?  Why you should write an eBook for your business How to use a book to acquire more customers, and better customers, too! How to optimise your author page and profile to establish authority  What you can do you improve your book’s sale page and drive up conversions Tips for writing titles, subtitles and product descriptions for your eBook Ways to think about what your readers want to better steer their decision-making process Dave’s key points on creating a compelling call to action Unique insight into Amazon marketplace heat-mapping and retinal tracking How to use editorial and customer reviews for sales growth — with insider tips on how to get more reviews, too! Reasons to use Amazon ads to boost sales — Learn how to use Amazon ads through Kindletrapenuers’ free course Dave reason’s his number one tactic for increasing sales and visibility on the Amazon marketplace VIDEO BONUS: If you can, make sure you check out this latest episode in video form. Dave Chesson’s live run-through of Tim’s book is best experienced through a visual medium. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode134